If you know anything about the NBA, whatever Woj says is basically gospel so while the Celtics haven't confirmed this big news yet, I think that you can take it to the bank. First off, you are probably wondering who the hell is Ime Udoka? Well he was an NBA journeyman player turned assistant coach who has worked for San Antonio and Philadelphia before his most recent gig with Brooklyn. While he lacks the name brand of a Chauncey Billups (another finalist along with Darvin Ham for this job), he clearly has the resume of someone that has been around the league for a long time in multiple roles. Most importantly, he has the approval of Boston's best players-Jayson Tatum and Jaylen Brown-who he worked with at the 2019 FIBA World Cup on Team USA as an assistant coach. Marcus Smart was also on that team but unlike the Celtics, I'm not going to pretend like he is some linchpin of this club.
Without ever hearing it directly, I think it is safe to assume that one of the main reasons that Brad Stevens burned out as the Celtics head coach is that he probably failed to connect with many of his players. Right off the bat, Udoka checks many of the boxes that Stevens never can: he's Nigerian-American and he played for parts of seven seasons in the NBA with the Lakers, Knicks, Blazers, Spurs and Kings. He is also on the younger side (43) for a head coach like Stevens so that should also help him in terms of relating to current NBA stars some of whom are basically half his age. Off the court, he's obviously doing something right since his longtime partner is actress Nia Long-of Friday and The Fresh Prince of Bel Air fame.
Stevens has a brilliant basketball mind but every coach-particularly those at the highest level and in a player-driven league like the NBA-has a shelf life. Boston has more than enough talent to finish better than seventh-place in the Eastern Conference like they did in the shameful 2020-21 regular season. It is all about maximizing their time with Tatum and Brown because once those current contracts end, who knows if they will still want to stay here for much longer? While the value of an NBA head coach on the surface is pretty low these days, one of their main purposes is to be liked (or at least tolerated) by the team's star players. If you have them on your side, then you have a shot at getting the most out of them. If not, you run the risk of losing your job very quickly since a coach is always easier to part with than a top talent in a league that is mostly built on accumulating it.
Finally, in 2021 you simply cannot overlook the fact that in a league filled with players that are predominantly not white, it makes sense to have a coach that looks like most of the players. That is not to say that white head coaches can't be successful anymore but I am happy to see the Celts recognize that Udoka was a solid candidate (along with two other African-Americans) based on his own merits and it was long overdue to go in a different direction in terms of the race of the head coach. This is a franchise with a long history of great black head coaches: from Bill Russell to KC Jones and in more recent years Doc Rivers. Hopefully in the not too distant future, Ime Udoka will be remembered as one of the main factors in a positive culture shift within the C's when they desperately needed it most.
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